Grzegorz Mazurek

Koźmiński University

Grzegorz Mazurek

Koźmiński University

Biography

Associate Professor of Marketing, Vice Rector for International Relations, Koźmiński University, Warsaw, Poland

Grzegorz Mazurek specializes in his research in the new technologies impact on management and marketing. He teaches classes at doctoral, graduate and undergraduate level and collaborates with e-business sector companies. He has authored three books: “Virtualization of marketing and its impact on network value creation”, “Blogs and virtual communities in marketing”  and “Promotion on the Internet”.

Apart from his scientific and managerial duties, he is responsible for development and management of Master level program “Management in virtual environments” and two postgraduate programs: “Internet marketing” and “E-commerce”.

Before pursuing a scientific career, Grzegorz Mazurek held the position of Manager at K2 Internet S.A. – one of the most well-known interactive agencies in Poland. He had been working in the field of internet marketing for more than 12 years, managing projects for such brands as: Egmont, Nokia, Nikon, Mars Corp., Michelin, IKEA and Senate of the Republic of Poland.